Why I Created
LIVD IN Hair Co.
Meet the Founder
I’m Rachelle McMann—stylist, educator, and founder of LIVD IN Hair Co.
After more than a decade behind the chair, mentoring stylists, and educating across Canada, I became increasingly frustrated by the lack of transparency and quality in the hair extension industry.
What I witnessed didn’t align with the values I teach—and it certainly didn’t reflect the level of service stylists want to offer their clients.
LIVD IN was created to change that. To raise the standard. And to give stylists access to the tools and hair they’ve always deserved.
Rachelle McMann
CEO and Founder of LIVD IN HAIR CO.
What I Discovered About the Industry
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Hair often comes from unethical or unsanitary sources
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Donors are frequently underpaid or uncompensated
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Harsh acid washing removes the cuticle, damaging the hair
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Silicone coatings are used to hide poor quality
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Labels like “Remy,” “Russian,” or “Virgin” are often misused
The more I learned, the more I realized that most stylists were being misled—and most clients weren’t receiving what they were paying for.
What LIVD IN Does Differently
After years of research and factory visits, I partnered with a trusted, ethical manufacturer in, China—known for producing long, healthy, soft-textured hair.
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Fair trade sourcing with verified donor compensation
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Cuticle-intact, Remy-quality hair
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Cold bleach processing to preserve strength
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No acid washing or silicone coatings
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True-to-tone formulations designed for color professionals
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Clean manufacturing environments with benefits and safe working conditions
Our extensions are not mass-produced. They are curated, honest, and created for professionals who demand excellence.
A COMMITMENT TO SUSTAINABILITY
At LIVD IN, we believe beauty and responsibility go hand-in-hand. That’s why we created a hair repurposing program that gives every strand a second life.
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Extensions in good condition are donated to create wigs for children experiencing medical hair loss
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Hair that can no longer be used is recycled into oil-absorbing mats to support global environmental cleanup efforts
This program is an extension of our promise—to reduce waste, support meaningful causes, and lead by example in the beauty industry.
Why Stylists Deserve More
Stylists are professionals. We’re educators, artists, and service providers—and we should never be left questioning the quality or ethics of the tools we use.
“Stylists deserve products they can trust—products that reflect the quality of their work and the values they stand for.”
LIVD IN is about more than just better extensions. It’s about empowering professionals, educating with transparency, and building a brand that puts people first.
Our Mission
LIVD IN is my promise to the industry. Every strand is chosen with care.Every decision reflects a commitment to transparency, responsibility, and lasting relationships.